Pieter van Soest loves the hospitality industry and has a big passion for special beers. He has been working in his pub 'Café De Kroon' for 40 years now, starting as bartender, ending up as the owner. Pieter loves to track and discover new beers. "Recently, I have found a new type of Pilsener, a German one called 'Augustiner Edelstoff'. My personal favourite", he explains enthusiastically.
Extra service for my guests
Pieter is enthusiastic about Sit & Heat as well. Café de Kroon is a pub and is visited by both regular customers and local residents. "The more than 100 different beers, the quizzes and mainly the cosiness are reasons for people to return", according to Pieter. "I decided to offer my guests an extra service, by purchasing Sit & Heat".
I often hear: such a shame, they have already been taken
More turnover in winter
According to Pieter, the reactions to Sit & Heat are positive. "A lot of people aren’t familiar with Sit & Heat yet, it’s the talk of the town". 'Such a shame, they have already been taken', a reaction Pieter often hears. "Besides extra service for my guests, I hope to make more profit on colder days as well".