Cushions for the British bum at Wagtail
The Sit & Heat heat pillows are popping up in more and more places. Now also on a brand new roof terrace in the heart of London! For this we had the opportunity to collaborate with big names from the design world. We even travelled to the British outback to deliver the project in perfect condition.
In May 2022, Wagtail opened its doors: a high-end restaurant and cocktail bar in the Financial District of London. From the roof terrace, you have a 360° view of the city, with a spectacular view of London Bridge. The interior was designed by architect and designer Russell Sage: a big name in the design world. He designs, for example, five-star hotels, exclusive restaurants and luxury bars. Fortunately, he feels it is important for his guests to be warm and comfortable. He enlisted our help for sustainable patio heating!
The needs of Russell Sage
"What designers like is for an interior to be made exactly as they sketch it," says Sit & Heat founder Jorg Rijkschroeff. "That's why they come to us: we deliver customised work, that's our expertise. Russell Sage approached us through our agent Anthony Gerard, the face of Sit & Heat in the UK." Anthony already has many warm contacts in the UK, as he also works as an agent for Symo Parasols' hospitality parasols.
"We launched Sit & Heat in the UK in spring 2021," Anthony explains. "Quite quickly after, Russell Sage showed interest in Sit & Heat for the project we now know as Wagtail - but in those days it was called '68 King William Street'." There were lots and lots of complicated specifications, unusual requirements and the request to work with different furniture makers: a great challenge.
On to England
"Russell Sage had already selected three British parties, with whom we were able to deliver the furniture and heating as a single unit," says Jorg. "The Contract Chair supplied chairs and bar stools. They sent samples to us in Nijmegen, so we could make the heating to measure. 3 Interiors constructed terrace benches, for which we made cushions. Finally, we worked with Coco Wolf: a fairly exclusive furniture brand that supplies fully upholstered sofas and chairs."
Just before the completion date, Coco Wolf turned out to be short on time. Jorg continues: "So we flew to England a day early to help assemble all the parts! We connected the seat heating electronics on the spot. That was in an old nineteenth-century factory, as you only know it from TV. It was really cool to end up there like that!” The end result can now be admired. For an impression of the atmosphere, take a look at Wagtail's Instagram page. de Instagrampagina van Wagtail.
Tastes like more
The United Kingdom is not unknown territory for Sit & Heat. The heat pillows from Nijmegen are also found at the chic champagne bar in Harrods and at the rooftop bar of the Berkeley Hotel. "All the big architects of Europe are based in London. They also design for Milan, Amsterdam, you name it," says commercial director Jeroen Diks. "In addition to Russell Sage, we are already working with architects such as Brady Williams." As far as Sit & Heat is concerned, there are still many designers and special locations to come!