Philips Stadium has first with Sit & Heat

December 1, 2015

Jorg Rijkschroeff | 01 December 2015

With the installation of Sit & Heat seat heating on a number of stadium seats in the Business Club, PSV had an international first last weekend. The Business Club members were literally sitting warm, while they enjoyed the fantastic PSV - ADO Den Haag match.

The test with Sit & Heat at PSV was made possible by Stichting Duurzaam Eindhoven (Sustainable Eindhoven Foundation). At the moment, the heaters in the Philips Stadium are suspended from the roof, causing a lot of heat to be lost. Through the tests with Sit & Heat, PSV offers their Business Members a little extra. For example, they can decide for themselves how cold or hot they want their seats to be.

The heated cushions, which were tested last Saturday on four Business Seats, were developed by Sit & Heat. Sit & Heat developed heat cushions as a response to the energy-inefficient and uncomfortable heaters. The heat cushions save 95% of energy, as the heat does not have to travel any distance to the users. The energy is therefore no longer lost to the outside air. In addition, Sit & Heat seat heating increases comfort by heating the users' bodies and allowing the heat to be individually regulated.

For companies, the Sit & Heat seat heating is a great way to distinguish themselves from other sponsors. They can offer more comfort and show through a logo on the cushions that they have seats in the stadium. Ronald Kooistra, Manager Commercial Affairs, Service and Events: "Hospitality is very important to us. In the winter a heated seat is part of that. Through this trial with Sit & Heat we are looking at how we can provide our Business members, and in the future also supporters, with all the comforts they need during matches."

The users were also very enthusiastic about the comfortable and warm chairs last weekend. Hennie Maas of Maas im- export b.v.: "To my surprise, we had the Sit & Heat on trial. It worked so well that I could even take off my jacket. So my opinion is: do it!

Stichting Duurzaam Eindhoven and Sit & Heat hope that, after this successful trial, the cooperation with the Philips Stadium can be continued and that more stadiums will see the advantage of seat heating so that the era of energy-inefficient heaters will come to an end.

Sit & Heat HQ
Cargadoorweg 31
6541 BT Nijmegen
+31 24 343
Sit & Heat UK
27 St. Luke's Road
Notting Hill
London W11 1DB
+44 (0)7884 016
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