Manchester United

Sit & Heat and Manchester United: a Match Made in Heaven

What do Sit & Heat and Manchester United have in common? Both teams know how to fan the flames when it really matters.

Sit & Heat is proud to announce a great partnership with Manchester United Football Club. We have created custom-made heated business seats that now occupy a beautiful place in the stands at Old Trafford, Manchester United's famous home ground. The most dominant team in English football history. From Busby's babes to Ten Hag's talents, this global club has partnered with Sit & Heat to provide unparalleled hospitality, warmth and comfort to their valued guests.

Experience winning heat with Man Utd and Sit & Heat

This project was a unique collaboration between Sit & Heat, Arena Seating and our UK sales team, Anthony Gerard and Stuart Hardy. Initial discussions with Gary Hebblewhite, Manchester United's stadium director, were not only exciting but inspiring. It sparked genuine interest and commitment to sustainably improve business members' seats with Sit & Heat's innovative heating systems. Manchester United understands that heating people and not the air is a good solution for the planet.

Imagine football legend Sir Alex Ferguson overseeing his club from the new luxury Sit & Heat seats in the Theatre of Dreams. While the opponent is facing an icy match, the battle against the cold is easily won in the stands. In the debut match with Sit & Heat, Man United recorded a resounding 2-1 victory at home against Chelsea. Coincidence? We don't think so. It was a scorching performance from a team that warms things up both on and off the pitch.

Manchester United's biggest contract this season: Sit & Heat

According to punters, Sit & Heat seats are United's biggest acquisition this season since Rasmus Højlund. In addition to the 40 heated seats already in place for the technical staff, another 220 business seats were carefully installed. The collaboration required good planning and execution, given the club's busy match schedule. Between Premier League, EFL Cup and Champions League matches, Sit & Heat finished the job without the need for 'Fergie time'

The 220 business seats were housed at Sit & Heat for an away game and then returned to Manchester. The seats underwent a full upgrade by our skilled manufacturing and design team in the Netherlands before being reinstalled at Old Trafford. Sit & Heat's CEO, Jorg Rijkschroeff, and CCO, Jeroen Diks, spent time at the stadium several times for meetings, on-site management and installation. The project was completed within a tight schedule during the season. The international break, coupled with back-to-back away games, provided the ideal time to carry out the Sit & Heat upgrade. The project was finally completed in time for Manchester United's home match with Chelsea on 6 December 2023.

Extreme comfort and the best view

Sit & Heat's newly installed seats offer extreme comfort and the best view in the stadium. They are the only fully upholstered seats at Old Trafford and have been specially made for United's legends. David Beckham, Rio Ferdinand and Roy Keane can now stay warm during winter matches while watching their beloved Red Devils. They can control their heat with three heating levels and adjust the temperature as they wish, depending on what they watch on the pitch. Defensive, balanced, attacking - control your heat on your own seat with Sit & Heat.

Another Champions League success for Sit & Heat

This partnership is another major Champions League client for Sit & Heat, adding to the company's impressive portfolio that includes PSG, PSV, Feyenoord and now Manchester United. Asked if this is a major milestone in Sit & Heat's journey, Jorg Rijkschroeff happily replied, "It's a great club to present and we aim to do a lot more in the UK and specifically at Old Trafford as we continue this partnership with Man United. We have exciting innovations in store and are always looking for new opportunities for our professional football clients."

As you can imagine, Sit & Heat is obviously very happy with the result - another world-famous club to work with and another top result. United has a global fan base and has had some of the biggest names in football in its history. Now the Class of '96 and the rest can enjoy the best seats at Old Trafford with Sit & Heat. And while we eagerly await feedback from football legends like Scholes, Giggs, Becks and Cantona, Gary Neville is no doubt expected to have something great to say about the Sit & Heat upgrade at Manchester United.

sc Heerenveen

Sportclub Heerenveen, or sc Heerenveen for short, is a Dutch professional football club based in Heerenveen, which competes in the Eredivisie in both the men's and women's leagues. The club's greatest successes are winning the KNVB Cup in 2009 and reaching the UEFA Champions League in 2000-2001.

The home base of sc Heerenveen has been the Abe Lenstra Stadiumnamed after the former footballer Abe Lenstra who died in 1985. At present, 27,224 spectators can take place in the stadium. In theory, this means that almost all inhabitants of the city of Heerenveen (30,661 inhabitants) can take place in the stadium as spectators.

Sit & Heat
Sc Heerenveen chose to have both dug-outs heated with Sit & Heat. The seats in the dug-outs were renewed and this was the perfect moment to add the Sit & Heat seat heating.

Paris Saint-Germain

Paris Saint-Germain Football Club usually referred to as PSG or Paris Saint Germain is a French football club from the capital city of Paris. Founded in 1970 as a fusion club, it made its rise in 2011 when it was acquired by Qatar Sports Investments. It is the most successful club in France and has played at the highest level continuously since 1974, longer than any other club in the French league. PSG's traditional kit consists of a blue and red uniform. The club's stadium is Parc des Princes. Paris Saint-Germain won a record ten league titles.

Sit & Heat
The Parc des Princes is one of the world's most beautiful venues for playing football, so it is also a great place to heat up. Read more about it in our blog.


PSV's warm home: the Philips Stadium

The football stadium is often the place where passion, joy and emotion come together. For fans, it is the home of their favourite team, where they cheer, sing and cheer on their heroes. But there is one aspect of stadium attendance that is often a challenge for many: the weather. Rain, cold temperatures and strong winds can sometimes make the experience quite uncomfortable. PSV Eindhoven, however, have decided to put a stop to those chills thanks to their partnership with Sit & Heat to introduce heated seats. 

Sit & Heat: a warm innovation

Sit & Heat is at the forefront of the technological hot revolution that is taking seating comfort to the next level. We have integrated sustainable heating technology into 920 existing business seats, meaning fans never have to worry about cold seats again. When guests take their seats, a built-in sensor automatically heats the seats, creating a warm and cosy environment even on the coldest days.

Benefits of the partnership between Sit & Heat and PSV

This partnership between PSV and Sit & Heat provides some great benefits for the Philips Stadium:

The future of comfort in stadiums 

This collaboration between PSV and Sit & Heat shows that sports clubs go beyond providing entertainment on the pitch. They strive to improve the whole experience, from the moment fans step into the stadium door until the final whistle.This could be just the beginning of a new era of comfort in sports stadiums around the world. It raises the standard and shows that fan satisfaction and comfort are as important as performance on the pitch. 

So, if you attend a PSV match soon on one of the 920 business seats, know that you will not only witness the football spectacle, but also a new level of comfort and hospitality, thanks to the warm partnership between PSV and Sit & Heat.


Feyenoord Rotterdam

Feyenoord Rotterdam is a Dutch professional football club from Rotterdam, founded on 19 July 1908, that plays in the Eredivisie. The stadium club is often referred to as the people's club. The home ground is Feijenoord Stadium  which is popularly known as De Kuip. It can accommodate more than 51,000 spectators. Feyenoord's traditional kit consists of a red and white shirt with black shorts and ditto socks. The football club is one of the three traditional top clubs in the Netherlands.

Feyenoord won the national championship 16 times, the KNVB cup 13 times, the European Cup I once, the UEFA Cup twice and the World Cup once. Partly because Feyenoord became the first Dutch club to win a major prize internationally in 1970, it historically plays a leading role in Dutch football. The UEFA ranking of best clubs in Europe ranked Feyenoord 34th with a total of 51,000 points on 14 April 2023.

Sit & Heat
Feyenoord has already had its dugout seats fitted with Sit & Heat heating systems in 2020. As a result, Feyenoord's reserve players and technical staff will be sitting warmly on brand new seats. 

Thanks to these lovely heated seats, we have made Feyenoord's players & staff huge fans of Sit & Heat. Such huge fans that last year they even had the dressing rooms fitted with our cushions. As a result, the players are pleasantly heated even while changing. 

And that's not the only thing. Before Christmas 2022, all Feyenoord staff have one of our heat pads received as a gift. So now the Dutch champions not only enjoy personal heat in the stadium, but also at home on the sofa. Those are real Sit & Heat fans!

Are you curious about our cushions? For example, for the stadium of your club, or as a Christmas gift for your staff? Then contact us soon and let's see what we can do for you!

Hamburger SV

Hamburger SV (HSV) is a German omni-sport club from Hamburg. HSV was founded back in 1887 and until 2018 was the only club to play continuously in the Bundesliga since its foundation in 1963. Indeed, the club had not been relegated since the 1919 merger that led to HSV and played 99 years in a row at the highest national level. HSV is one of only two clubs (along with Nottingham Forest) to have won the European Cup I once or several times and will not play at the highest national level in the 2021/22 season.

Home of The Rothoses it is Volksparkstadion. The stadium was one of twelve stadiums during the 2006 World Cup. Four group matches and a quarter-final were played. The stadium has a capacity of over 57,000 spectators.

Sit & Heat
HSV has had its seats heated in a slightly more modular way, as it is a mobile stand with 34 seats equipped with Sit & Heat.


Nijmegen Eendracht Combinatie, or N.E.C. for short, is a Dutch professional football club from Nijmegen. The club was founded on 11 April 1910, after a merger between Eendracht and NVV Nijmegen. The home ground is the Goffertstadion which offers 12,500 seats. The club colours are red, green and black. The logo with the double-headed eagle refers to the coat of arms of Nijmegen.

The 2020/2021 season in the Keuken Kampioen Divisie resulted in a seventh place. On 23 May 2021, N.E.C. won the final of the play-offs against NAC Breda by 1-2, thus promoting to the Eredivisie after four years of absence.

Sit & Heat
NEC has chosen to equip most of the business seats in the business lodge with Sit & Heat. These are existing seats that have a retrofit which includes Sit & Heat. This is also available in a subscription model for business members of NEC.

Fortuna Sittard

Fortuna Sittard is a Dutch professional football club from the municipality of Sittard-Geleen which was founded on 1 July 1968 following a merger. As of the 2018/19 season, the club plays in the Eredivisie, after a second place finish in the 2017/18 First Division was enough for promotion. Fortuna Sittard's achievements in its existence included becoming First Division champions. Predecessor Fortuna'54 won the KNVB Cup twice.

Sit & Heat
The home base is the Fortuna Sittard Stadium, with a capacity of 12,800 seats (including 800 seats for the visiting club).
Fortuna Sittard chose to have their own reserve bench heated with Sit & Heat. The dugout was being renovated at the time and that was the reason to equip it with the Sit & Heat heated seats. 


VVSB, in full Football Association Sint Bavo, is an amateur football club from Noordwijkerhout, municipality of Noordwijk, South Holland, the Netherlands. The club colours are purple-yellow. VVSB was founded on 26 October 1931. The name refers to the former psychiatric institution Sint Bavo where a number of staff members took the initiative to establish a football club. The first period, the club played on a field located on the grounds of the institution.

VVSB plays its home matches at Sportpark de Boekhorst where there is room for 2,500 spectators. The first Saturday team plays in the Third Division (2021/22). Because the Sunday branch was in fact disbanded as of 2017/18, this team is now the club's "second" team.
In the 2009/10 season, VVSB's first Sunday team finished fifth in the Hoofdklasse (A). Through a 2-0 victory at home and a 1-0 defeat away in the play-offs against SV Venray, VVSB qualified for the Top Class, which started in the 2010/11 season and became the highest level in Dutch amateur football.

Sit & Heat
VVSB has chosen to have 97 heated, brand new, business seats installed with the heated systems from Sit & Heat.

FC Volendam

FC Volendam is a Dutch football club from Volendam. The club was founded on 1 June 1977 as a split-off from RKSV Volendam (founded on 1 June 1920). The uniform consists of an orange shirt and black trousers: therefore the club is also called 'The Other Orange'. The home games are played at the Kras Stadium where there is room for about 7,000 spectators.

Volendam has reached the final of the KNVB Cup twice so far. The first time was in 1958, when Sparta won 4-3. In May 1995 Feyenoord won the cup after a 2-1 victory. The club's highest ranking was sixth in the Eredivisie in the 1989/90 and 1992/93 seasons.

Characteristic of Volendam are the many local players, with names like Schilder, Tol, Steur, Veerman and Jonk and the many promotions and relegations to and from the Eredivisie. The botter that always rides over the Dijk when the players are promoted is also called De Heen en Weer. The last time the club relegated from the Eredivisie was in the 2008/09 season. In the 2021/22 season, Volendam finished in second place in the First Division, which enabled them to promote directly to the Eredivisie. Thus Volendam returned to the highest level after thirteen years.

Sit & Heat
Inside The Kras Stadium is the business lodge of the future president Jan Smit Permanently heated with brand new chairs from Sit & Heat.